Applied Data Finance, parent company to consumer lending brand Personify Financial, has developed a better way to measure the credit risk of non-prime borrowers who cannot receive traditional financing. About Personify Financial: Personify Financial occupies the void left by banks and triumphs over payday lenders and other sources of predatory short-term financing. Personify Financial is the trusted financial partner of the underestimated and under-banked. We represent a path out of the cycle of debt and empower our customers to make educated financial choices. Our promise is fair pricing and affordable payments
