Qualification: Any Degree
Experience: 6 Months to 3 years
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the companys ideal customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a Social way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Plan, develop and implement other PR strategies
Liaise with colleagues and key spokespeople
Liaise with and answer enquiries from media, individuals and other organisations, often via telephone and email
Research, write and distribute press releases to targeted audience including media, education institutions, etc.
Collate and analyse media
Work Location: Kottayam
Salary: As per industry standards
Interested candidates apply online.